Director of Public Relations
DATE DUE: 8/18/2017
Full-time, 12 month, college funded administrative position reporting to the College President.
The Director of Public Relations is primarily responsible for planning and implementing a comprehensive marketing and public relations program to support the College’s enrollment goals and raise the public profile of the institution. The Director oversees the day-to-day printing operations of the college, daily management of the image and content of the college’s public web sites and social media, and video production. In addition, the Director provides advice and assistance in the preparation of internal publications that promote and publicize College-related events and activities, serves as the liaison with newspapers, radio, television and other news media, and assists with governmental communications as directed.
TYPICAL WORK ACTIVITIES:
- Coordinates the development of a marketing program which would include multi-media advertising efforts, outreach materials, electronic and printed publications, special promotions, and exhibits in support of the enrollment management efforts of the college.
- Cooperates with the Division of Workforce and Community Development, the College Association of NCCC, Division of Student Services, and the Office of Academic Affairs in the development of special tabloids, advertising and media coverage, and College website development in support of admissions efforts into credit and non-credit programs.
- Coordinates the development and production of all college brochures and related distributive materials, including arranging photography to complement print and digital media.
- Direct the strategy for and negotiate media buys; oversee advertising schedules and production.
- Coordinates the publication and release of all internal and external communication and newsletters. (Print & Digital)
- Supervises college special events such as commencement, all college meetings, lunches, dinners, and programs with significant constituents and visiting dignitaries.
- Prepares speeches and reports, as requested.
- Develops media ideas and releases for all areas of the College including features on faculty, student activities, academic credit and non-credit programs, Board of Trustees meetings, and other information.
- Supervises and coordinates the college’s printing operations ensuring efficient use of equipment and personnel.
- Maintains and ensures the College website and its associated social media outlets promote the college’s image in a professional manner, is user-friendly, and keeps abreast of changes in technology.
- Supervises the video production staff to promote the college’s programs and image within the community.
- Openly encourages organizations, groups, and individuals to visit and tour the campus.
- Serve as liaison with regional entities (governmental, political, community, civic, and service groups) and serves on external committees to promote the College’s role and image.
- Serves on committees, as assigned.
- Performs other duties as assigned.
Must be able to communicate effectively, both verbally and in writing, to individuals and groups; must be able to relate to a diverse population; must be able to relate to all members of the campus community, senior management and members of the Board of Trustees; must be able to operate computers, must be able to prepare written reports and materials, must be able to speak to groups, must be able to physically perform the duties of the position; must be able to travel locally; must be able to develop a strong relationship with media personnel; must be able to actively supervise departmental functions in multiple locations.
Master’s degree in a field related to public relations and three (3) years supervisory experience in a position directly responsible for the marketing of an organization; experience developing a comprehensive marketing program; experience overseeing the design and production of print materials and publications, and in writing for marketing and promotion purposes.
Experience in public relations/marketing in a higher education setting, preferably in a community college; experience working with political and governmental agencies, experience working with commercial printers.
Niagara County Community College considers only those applications that clearly demonstrate the applicant meets all required qualifications. Persons meeting the required qualifications as stated above should send cover letter that addresses each of the qualifications; resume; copies of unofficial transcripts of all degrees awarded; and the names and contact information for three (3) current, work-related references to Human Resources, Niagara County Community College, Sanborn, NY 14132. E-mail: HR@niagaracc.suny.edu. Incomplete packets may be rejected for lack of information. Three written letters of reference from applicant’s references must be sent to the above address or email before an on campus interview. Search will remain open until candidate is selected, however to ensure consideration materials should be received by August 18, 2017. Review of applications will begin immediately. Applicant finalist(s) is/are subject to successful results of a criminal background check.
NCCC is an equal opportunity employer and considers all candidates for employment regardless of race, color, national origin, religion, sex, age, disability, citizenship, military status, marital status, sexual orientation or any other characteristic protected by law.