Public Relations

Publicity Tools

Press Releases

Press Release icon

Press releases are a common, efficient and economical means of promoting Niagara County Community College. Press releases conform to recommendations of the Associated Press Stylebook, an official journalistic style used by most reporters and editors. While there are various types of press releases, all releases have several things in common:

  • The information is of interest to a significant number of people. In other words, it must be newsworthy.
  • All pertinent facts, e.g., date, time, place, cost, etc., are included.
  • All information is accurate.
  • Language is free of overly technical, academic and hyperbolic terms.
  • The press release is of reasonable length for the subject matter.
  • Distribution is well timed in consideration of publication schedules, media priorities and the news being announced. This means, if it is a specialty paper please check the publication schedule and let us know the schedule. We try to keep up to date on as many as possible but may not know all of them.

Interested in getting publicity for your program, event or activity?
View our Publicity Submission Guidelines.

Anything unique or unusual in your department or division that might be beneficial to the College if publicized should be reported to the Public Relations Office. Many major stories in area newspapers have been the result of faculty members who have said at the onset, "I'm not sure this is newsworthy but..." Don't hesitate to suggest ideas!

The College has no control over the way a release is used by a news medium, the page on which it is published, or the manner in which it is edited. There is no guarantee that the media will even use a particular release. Remember, a news release is considered free advertising because it is solely up to the media's discretion as to whether it is worthy of space or time.

Media Advisories

Media Advisories

A media advisory is generally sent out before an event to formally announce a press conference or a specific event to get the media on campus. This type of announcement has to be significant and have an interesting visual feature so that it makes sense for the media to send someone out to shoot video or take photos.

Interested in getting publicity for your program, event or activity?
View our Publicity Submission Guidelines.

**Please note: Each media outlet decides what is newsworthy and what will be printed or broadcasted.

NCCC Today (System Message)

NCCC Today envelope icon

NCCC Today is the official employee newsletter of Niagara County Community College and provides information to help employees stay informed of college business, policies, news and events.

NCCC Today is emailed to the Niagara County Community College employees list daily, Monday through Friday, during the fall and spring semesters, and weekly (on the first workday of the week) following Commencement. (Mid-May – end of August). An NCCC Today Supplement is sent at the request of the President, Vice Presidents, Security, OIT or the Director of Public Relations.

Content/Editorial Guidelines

NCCC Today is the communication source to deliver news, information and announcements to full and part time employees with a college email addresses.

  • To submit a story, send information to Include the day(s) to run the material.
  • General announcements and articles can be published ONE time; event notices can be published 3 times IF the event is sponsored by NCCC or held on campus; event notices for off campus can be published ONE time.
  • Include a contact name in the body of the message – so that people can contact the correct person with questions.
  • The message should be in WORD format.
  • All submissions should be received by 9:30 a.m. for posting that day.
  • Nothing is to be attached to NCCC Today. Photos, logos, artwork, etc. should be emailed in JPEG format and will be included in the body of the message.
  • Any lengthy articles should be sent to the webmaster to be posted on the FYI page. The link will be listed in the article for full information details.

The Spirit


The student newspaper, The Spirit, can often be an appropriate publicity vehicle to the NCCC community. Contact the newspaper's advisor directly at ext. 6259 for information. The Public Relations Office regularly sends press releases to The Spirit. All submissions must be e-mailed to and must be submitted by noon on the dates listed below for publication.

Any submission to the paper should have the author's name and phone number (for our records only) or they will not be published.

Unless otherwise stated, opinions reflected in The Spirit are those of the Editorial Board. The opinions expressed in staff columns are those of the authors. They do not necessarily reflect those of The Spirit or those of NCCC. We reserve the right to copy-edit all submissions.

Experts Resource Guide

Experts Resource Guide

Journalists often request experts on particular topics. The NCCC Public Relations Office maintains an Experts Resource Guide to identify topic experts. If you would like to be included, please complete the Experts Resource Guide form found on our website.



Again, to ensure a consistent college image, NCCC has letterhead standards for correspondence. Additionally, college business cards follow a standard design. Letterhead may be personalized to a certain degree within established guidelines. Special requests for letterhead or business cards must be approved by the Public Relations Office prior to printing.


Certificates icon

Many NCCC departments and programs issue certificates to recognize students and employees. Such certificates have the potential to be highly visible and, therefore, must represent the College well. NCCC has guidelines and templates to ensure quality and consistency. See the Public Relations Office for details.

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